Like most of us, I often face the client request to ‘make the logo bigger’. Especially in web designs, clients want to increase their logos to gigantic sizes. So, what exactly is the right size for a logo on a website? As with most design questions, there is no right answer, but there are some vital factors to be kept in mind. Your company’s website should not only depend on a logo for making an impact. A logo is a visual expression of your brand, but it is not meant to work solo. Other items in your brand toolkit should assist in website development to do the integral work, like your key messages, imagery, and value propositions. These features talk more about your brand than your logo ever could alone. Consider mobile The question of logo size on a website has been discussed for a long period of time. But mobile has ignited different and relevant clash around this subject. It’s truly a blessing and a curse… a curse because it limits the real estate that we can devote to a go; and a blessing because it limits the real estate that we can devote to a logo. If we look at our website from a mobile-first perspective, we are obligated to prioritize what is the most vital information to present within 320 by 480 pixels. Consumers react to brand tone and personality Rather than stumbling on the size of the logo, attention should be focused on the prolonged feeling and message the materials convey. Does the piece talk to the audience and give out an emotional response through words color and imagery? Does it answer a need it may have? Is it engaging, different and designed at power with the brand? Is the logo legible and given ample white space for it to feel valued and not crammed into a corner? All of these points put together will make a brand campaign extremely effective and one that will be remembered. Balance is vital There is no structure to predict what the ideal size of the logo should be in order to make a massive effect. Exceptional logos can make a striking graphic element and add dimension to a brand look. By increasing a mark’s size is no easy fix, and in some cases can have an adverse effect like a in-your-face menace. If the logo is tiny and it is not legible or it is getting squeezed by the other elements of the design, then by all means, please make it a little bigger. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.Like most of us, I often face the client request to ‘make the logo bigger’. Especially in web designs, clients want to increase their logos to gigantic sizes. So, what exactly is the right size for a logo on a website? As with most design questions, there is no right answer, but there are some vital factors to be kept in mind. Your company’s website should not only depend on a logo for making an impact. A logo is a visual expression of your brand, but it is not meant to work solo. Other items in your brand toolkit should assist in website development to do the integral work, like your key messages, imagery, and value propositions. These features talk more about your brand than your logo ever could alone. Consider mobile The question of logo size on a website has been discussed for a long period of time. But mobile has ignited different and relevant clash around this subject. It’s truly a blessing and a curse… a curse because it limits the real estate that we can devote to a go; and a blessing because it limits the real estate that we can devote to a logo. If we look at our website from a mobile-first perspective, we are obligated to prioritize what is the most vital information to present within 320 by 480 pixels. Consumers react to brand tone and personality Rather than stumbling on the size of the logo, attention should be focused on the prolonged feeling and message the materials convey. Does the piece talk to the audience and give out an emotional response through words color and imagery? Does it answer a need it may have? Is it engaging, different and designed at power with the brand? Is the logo legible and given ample white space for it to feel valued and not crammed into a corner? All of these points put together will make a brand campaign extremely effective and one that will be remembered. Balance is vital There is no structure to predict what the ideal size of the logo should be in order to make a massive effect. Exceptional logos can make a striking graphic element and add dimension to a brand look. By increasing a mark’s size is no easy fix, and in some cases can have an adverse effect like a in-your-face menace. If the logo is tiny and it is not legible or it is getting squeezed by the other elements of the design, then by all means, please make it a little bigger. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.