Responsive web design is not just another trend – it’s a complete shift in the way sites are developed across devices. That’s why it’s quickly becoming the standard in the digital industry. For developers, it’s no longer a question of whether it will be responsive or not; it’s more of a question of where to start. From content strategy to sizing to graphics, here are a handful of best practices to follow for the most efficient responsive design roll out: Start with the most difficult device to design for and progressively work your way up. In the case of responsive design, this would be mobile. Once content, including load time, is optimized for mobile device, it can more easily be enhanced for PC or desktop devices. Remember that the number one goal of your content is to provide optimal usability for the end user. That’s why a content strategy is key – from learning the needs of your audience to setting objectives, curating and organizing content and then structuring between devices. Planning is important for any design, but when it comes to responsive design, simple sketching of workflow can help to refine and build foundations for the different devices you which to optimize. This organic process lends itself to more efficiencies during the wireframing and prototyping stages. It’s also helpful to have an asset library or style guide with baseline elements that can be used throughout the design process. Working with images and video in responsive web design can be a challenge, due to scaling issues, but there are many work-a-rounds in CSS, Java and JQwery that can help to smooth this development, either intuitively cropping images or providing two different image resolutions, triggering one or the other, based on the reference that is called. Responsive web design does require a lot more testing for things like load time, however, with more compression solutions being introduced everyday, it’s getting easier to build fast loading sites. Only time will tell how this web design practice will develop and improve, but with more and more digital designers getting on-board, responsive is now the norm. The next challenge will be making it more seamless.Responsive web design is not just another trend – it’s a complete shift in the way sites are developed across devices. That’s why it’s quickly becoming the standard in the digital industry. For developers, it’s no longer a question of whether it will be responsive or not; it’s more of a question of where to start. From content strategy to sizing to graphics, here are a handful of best practices to follow for the most efficient responsive design roll out: Start with the most difficult device to design for and progressively work your way up. In the case of responsive design, this would be mobile. Once content, including load time, is optimized for mobile device, it can more easily be enhanced for PC or desktop devices. Remember that the number one goal of your content is to provide optimal usability for the end user. That’s why a content strategy is key – from learning the needs of your audience to setting objectives, curating and organizing content and then structuring between devices. Planning is important for any design, but when it comes to responsive design, simple sketching of workflow can help to refine and build foundations for the different devices you which to optimize. This organic process lends itself to more efficiencies during the wireframing and prototyping stages. It’s also helpful to have an asset library or style guide with baseline elements that can be used throughout the design process. Working with images and video in responsive web design can be a challenge, due to scaling issues, but there are many work-a-rounds in CSS, Java and JQwery that can help to smooth this development, either intuitively cropping images or providing two different image resolutions, triggering one or the other, based on the reference that is called. Responsive web design does require a lot more testing for things like load time, however, with more compression solutions being introduced everyday, it’s getting easier to build fast loading sites. Only time will tell how this web design practice will develop and improve, but with more and more digital designers getting on-board, responsive is now the norm. The next challenge will be making it more seamless.
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