Today, e-commerce is the favored channel for shopping. More consumers are online than ever before – researching, browsing and buying everything from retail goods to groceries to big-ticket items like vacations, cars and houses. This means that etailers have to be smart and savvy to keep up with the growing demands of the consumer. Nowadays, it’s not just about having an e-commerce site, it’s about creating a enjoyable and engaging shopping experience that will help to generate repeat sales, establish a database for re-marketing, and ultimately, develop a relationship between company and client. This relationship is the result of a happy customer. So how do you achieve this all-important measure of success? It starts with an effective e-commerce site. Show visitors where they are – Clearly label navigation and enlist breadcrumb navigation (i.e. Home>Shoes>Ladies Shoes>Stilettos) to give visitors a clear understanding of where they are on the site. Provide user-friendly search – How do visitors to your site find products? By price? Be feature? By size? The more specific you allow the search criteria to be, the more likely that your prospective customer will find what they are looking for – and buy it. Let the user experience the product – Since visitors to your site can’t touch and feel the product, they are relying on you to provide an accurate description and multiple photo views. Product/service reviews, videos and 3D views can enhance this experience. Provide Reassurance – Items like security seals, clearly stated Terms and Conditions and confirmation emails help buyers feel secure and trusting. Website Jungle has worked with e-tailers both small and large to deliver creative solutions that are scalable and effective. Based in greater Boston, MA, Website Jungle focuses on quality, cost-effectiveness and timely delivery. Consultations are free and there are no contracts.
