Building a website is a lot like building a house. And you would never build a house without floor plans, right? The same holds true for a website. Every website needs a set of plans from which it can be based. These plans are referred to in the website design field as “user interface (UI) wireframes”. The whole point of UI wireframes is to show how the end-user will interact with the site. The user interface takes the information from the outline (otherwise referred to as the site map) and starts to block out and prioritize content. A good user interface design will take into account easy location of information, logical click paths and strong calls to action above the fold. An ideal user interface helps end-users quickly and easily access the most important information, also providing indicators (such as roll-over states and breadcrumb navigation) that assist with navigating the site. User interface design should be completed by someone with a background in user experience. Oftentimes, designers have overly creative ideas about placement of content, which can actually be a negative thing if users get lost or frustrated on the site. This explains why things like navigation, search and buttons have a similar placement across sites – it’s where most users expect to have them. There are many things to consider when building a website, but the user interface is among the most important. This is because even if you have a beautifully designed site and users can find it easily (through good SEO), once they land on the site, the experience is what matters most. Customers that like the user experience on the site will come back time and time again. Those that don’t may either choose to use the site, through have a negative impression, or may give up altogether and choose a competitor instead. A user interface can make all the difference between gaining a customer and keeping one. Website Jungle is an expert in UI design and wireframing for websites. Having developed a number of websites for clients in NJ and NY, our best-practices for website development includes a end-to-end process that starts with a site map and wireframing as part of the pre-liminary planning process. For more information about our full suite of website design services for your New York or New Jersey based business, please contact us today at (888) 309-3292.

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