For business owners, having a well-designed website is just the first step toward proper online marketing. Having a well-optimized site is equally as important. Since the majority of businesses already have websites, the best way to make sure that a site is up to par with what major search engines are looking for is to perform a search engine analysis. A search engine analysis can help to identify key areas for improvement by identifying and leveraging best practices that can have your site outranking your competitors. This type of analysis should be performed an an annual basis, to identify keywords which are relevant to the industry, products and services, and also to take a look at what competitors are doing. The point of an SEO analysis is to help in crafting a strategy that can be used in the short-term, as well as the long-term to help elevate the search engine results placement (SERP). The strategy and findings that comes out of such an analysis can contain content recommendations, site structure recommendations, link strategy and even design suggestions to give the site an advantage over other similar sites. SEO analyses can be performed relatively quickly, with the right resources and skill set. Website Jungle is an experienced provider of website design and development services in Trenton, NJ, including search engine optimization, SEO analysis, e-commerce design, shopping cart optimization and more. Contact us today at (888) 309-3292.