Let’s start off with a definition. What is PPC? PPC stands for Pay-per-click. It is a sponsored online advertising method where the advertiser only pays if a user clicks on their ad. Implementing effective PPC strategies is a way of gaining traffic by purchasing ads on search engines results page (SERP) when someone types in specific keywords or phrases to the search engine. Instant results show up next to organic search results. PPC campaigns are a powerful marketing tool that can complement your other marketing efforts. In order to convert a potential customer into a paying customer, your ad copy must be compelling. Here are 5 tips for running an effective PPC campaign: 1. Write a catchy headline • It should be short, direct and to the point – remember you only have 25 characters of space!
• Use descriptive words to explain your product or service 2. Incorporate key words in your ad copy. • Use Google Key Word planner to help you identify relevant key words but do not keyword stuff. 3. Create 2-3 versions of the add and test each one • In some instances you may want to duplicate the ad copy but change the heading
• Create an ad that highlights a different feature of your product or service
• Once you find an ad that yields the results you desire, you can then offer variations of the ad that is working and stop the other campaigns. 4. Include a call to action • Remember to include a specific call to action at the end of your add so your potential customer knows exactly what step to take next. 5. Monitor, review and adjust your budget Website Jungle is a digital marketing company located in the NY Tri-state area. Our services include SEO analysis & web optimization, website design and mobile app solutions. Let’s start off with a definition. What is PPC? PPC stands for Pay-per-click. It is a sponsored online advertising method where the advertiser only pays if a user clicks on their ad. Implementing effective PPC strategies is a way of gaining traffic by purchasing ads on search engines results page (SERP) when someone types in specific keywords or phrases to the search engine. Instant results show up next to organic search results. PPC campaigns are a powerful marketing tool that can complement your other marketing efforts. In order to convert a potential customer into a paying customer, your ad copy must be compelling. Here are 5 tips for running an effective PPC campaign: 1. Write a catchy headline • It should be short, direct and to the point – remember you only have 25 characters of space!
• Use descriptive words to explain your product or service 2. Incorporate key words in your ad copy. • Use Google Key Word planner to help you identify relevant key words but do not keyword stuff. 3. Create 2-3 versions of the add and test each one • In some instances you may want to duplicate the ad copy but change the heading
• Create an ad that highlights a different feature of your product or service
• Once you find an ad that yields the results you desire, you can then offer variations of the ad that is working and stop the other campaigns. 4. Include a call to action • Remember to include a specific call to action at the end of your add so your potential customer knows exactly what step to take next. 5. Monitor, review and adjust your budget Website Jungle is a digital marketing company located in the NY Tri-state area. Our services include SEO analysis & web optimization, website design and mobile app solutions.