Here is a FREE Download: The Definitive Guide to Video SEO Got a great idea? Here are top 5 key tactics of “Video Marketing” to implement while making informed content decisions. Make your Title Count Two main reasons as to why the title is so important: incorporating a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, chances of showing up on search engines are a lot more when people search for your topic. Also, remember Google owns YouTube, so there’s a story connection between video and searching. Keep the Core Message Short and Precise Ideally, stick to a 60 seconds or less video. Audience has a very short attention span and if you want a message or offer to be heard by a target audience it had better be delivered quickly. The statistics we pull from our video analytics reporting show video viewership drops off consistently and dramatically after 60 seconds. An aesthetically designed and produced online video that’s more than a minute long will most likely not been seen in its entirety by the target audience. Video Drives Effective Marketing In email marketing, Video has been shown to increase click-through rates by more than 96% (Implix Email Marketing Trends) among other forms of marketing, online video greatly improves email marketing effectiveness. The number of marketers planning to use video in email campaigns has increased 5x in the past year (Implix 2010 Email Marketing Trends Survey). This is because videos are pervasive, valuable and an integral way of communicating a variety of messages to customers. Business spending on video is expected to reach $8.3 billion by 2015 (Interactive Media Strategies). Include a Link to your Site After watching your video, many people will require and seek for more details before they buy your products or services. It is therefore very important to include a link to your site or landing page within your video description. This can be a very effective way of converting your visitors into customers. In addition, directing traffic to your site is also likely to enhance its ranking in search engines. Don’t forget to also add a citation to your description. The citation should list your business name, telephone number and address as they appear in all your other profiles online. Plan a Comprehensive Distribution Strategy Getting your niche audience to recognize you can be tricky if you consider only one distribution channel, so make sure that you’re taking advantage of every location that makes sense for your brand content. Think beyond YouTube, embed your videos on your website, your blog, partner blogs and social media, and in press releases. Website Jungle is a digital marketing, SEO and web development company based in Jersey City, NJ. Here is a FREE Download: The Definitive Guide to Video SEO Got a great idea? Here are top 5 key tactics of “Video Marketing” to implement while making informed content decisions. Make your Title Count Two main reasons as to why the title is so important: incorporating a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, chances of showing up on search engines are a lot more when people search for your topic. Also, remember Google owns YouTube, so there’s a story connection between video and searching. Keep the Core Message Short and Precise Ideally, stick to a 60 seconds or less video. Audience has a very short attention span and if you want a message or offer to be heard by a target audience it had better be delivered quickly. The statistics we pull from our video analytics reporting show video viewership drops off consistently and dramatically after 60 seconds. An aesthetically designed and produced online video that’s more than a minute long will most likely not been seen in its entirety by the target audience. Video Drives Effective Marketing In email marketing, Video has been shown to increase click-through rates by more than 96% (Implix Email Marketing Trends) among other forms of marketing, online video greatly improves email marketing effectiveness. The number of marketers planning to use video in email campaigns has increased 5x in the past year (Implix 2010 Email Marketing Trends Survey). This is because videos are pervasive, valuable and an integral way of communicating a variety of messages to customers. Business spending on video is expected to reach $8.3 billion by 2015 (Interactive Media Strategies). Include a Link to your Site After watching your video, many people will require and seek for more details before they buy your products or services. It is therefore very important to include a link to your site or landing page within your video description. This can be a very effective way of converting your visitors into customers. In addition, directing traffic to your site is also likely to enhance its ranking in search engines. Don’t forget to also add a citation to your description. The citation should list your business name, telephone number and address as they appear in all your other profiles online. Plan a Comprehensive Distribution Strategy Getting your niche audience to recognize you can be tricky if you consider only one distribution channel, so make sure that you’re taking advantage of every location that makes sense for your brand content. Think beyond YouTube, embed your videos on your website, your blog, partner blogs and social media, and in press releases. Website Jungle is a digital marketing, SEO and web development company based in Jersey City, NJ.