Creating a user-friendly online user experience is critical for the success of an online store. A disgruntled customer will never return and worse may share their harrowing experience with their friends and colleagues. Here is an exaggerated and humorous look at online shopping in real life! Don’t let that be you….take your time to shop around for the best ecommerce platform for your business. Magento is one such option. Why Magento? As an open source platform for ecommerce website development, Magento combines a treasure trove of functionality into a powerful and flexible package. 240,000+ ecommerce sites using Magento have leveraged it to create online stores that have enhanced their brand value, increased customer conversions, and given them a competitive advantage in the fast-moving world of e-commerce. Below are the 5 advantages of Magento eCommerce: 1. Out-of-the-box brilliance In e-commerce, efficiency is everything. Magento offers the best out-of-the-box solutions for most any ecommerce challenge. Magento offers a comprehensive range of standard functionality, plus advanced add-on modules to permit faster deployment of a fully featured e-commerce web site. This is one reason why Magento is so valuable for organizations entering the ecommerce marketplace for the first time. 2. Open Source The Magento platform is an open source platform. This gives the permission to its users and various developers around the world to open up the code written for the Magento platform and modify it to customize the looks and the functioning of the website according to their needs and requirements. 3. SEO Friendly Magento provides the designs of the websites that prove to be friendly as far as the Search Engine Optimization functioning of the site is concerned, thus, it helps websites using it to get a better rank on search pages. 4. Marketing Benefits Magento offers easy interfaces for creating promotional campaigns and advertisements that will ultimately lead to more customer traffic. It provides the opportunity to track customer interest and positioning for increased market remuneration. 5. Flexibility Depending upon the size, requirements and budget of every business, the flexibility of Magento can be utilized to get the edition-based solutions. For example ‘Magento Go’ suits small businesses, whereas ‘Magento Enterprise’ serves medium and large businesses perfectly. Numerous themes and templates available in Magento are another aspect of the same flexibility. Every business has a something unique for them. Website Jungle is a digital marketing company located in the NYC area. Our services include eCommerce website development, SEO analysis & web optimization.