By now, you’ve probably heard the phrase “Mobile is a must”, but what exactly does that mean and what’s the best plan of action for tackling the mobile marketing environment? The mobile marketplace is growing at an alarming rate. Mobile penetration in the U.S. is at 96%. And last year, Neilson reported that over 50% of mobile devices in the U.S. are now smart devices, marking an important turning point in mobile as a media channel that is not just developing, but one that is a major platform. In fact, more mobile media content is consumed than through newspapers and magazines combined. What that means for your business is that your customers are demanding that you must have a mobile friendly site and a good one. In fact, 57% of people would not recommend a business with a bad mobile site. It’s also not just about putting up a mobile site, and checking the mobile box, it’s also about making a long-term mobile commitment to your customers. Did you know that (on average) a mobile device is never more than 3 feet away from your target customer? Leverage this opportunity to build relevant and meaningful experiences that go beyond mobile sites and mobile campaigns and give customers a reason to stay connected with your business and your brand. Before starting any mobile marketing initiative, it’s critical to understand your mobile audience and their demographics and psychographics, to find out the best and most innovative way to reach and speak to them and cultivate a relationship through the mobile channel. This may be a combination of having a mobile site, a mobile app and/or SMS campaigns. To find out more about developing a mobile strategy, engaging with customers, completing mobile ecommerce transactions, and building customer loyalty, contact the mobile experts at Website Jungle today, and check out our mobile success stories.By now, you’ve probably heard the phrase “Mobile is a must”, but what exactly does that mean and what’s the best plan of action for tackling the mobile marketing environment? The mobile marketplace is growing at an alarming rate. Mobile penetration in the U.S. is at 96%. And last year, Neilson reported that over 50% of mobile devices in the U.S. are now smart devices, marking an important turning point in mobile as a media channel that is not just developing, but one that is a major platform. In fact, more mobile media content is consumed than through newspapers and magazines combined. What that means for your business is that your customers are demanding that you must have a mobile friendly site and a good one. In fact, 57% of people would not recommend a business with a bad mobile site. It’s also not just about putting up a mobile site, and checking the mobile box, it’s also about making a long-term mobile commitment to your customers. Did you know that (on average) a mobile device is never more than 3 feet away from your target customer? Leverage this opportunity to build relevant and meaningful experiences that go beyond mobile sites and mobile campaigns and give customers a reason to stay connected with your business and your brand. Before starting any mobile marketing initiative, it’s critical to understand your mobile audience and their demographics and psychographics, to find out the best and most innovative way to reach and speak to them and cultivate a relationship through the mobile channel. This may be a combination of having a mobile site, a mobile app and/or SMS campaigns. To find out more about developing a mobile strategy, engaging with customers, completing mobile ecommerce transactions, and building customer loyalty, contact the mobile experts at Website Jungle today, and check out our mobile success stories.